Mass communication research methods / 
Anders Hansen ... [et al.]. 
 - Basingstoke :  Macmillan,  1998. 
 - viii, 350p. :  ill., facsims. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART 1: INTRODUCTION - Mass Communication Research Methods - Asking the Right Questions - PART 2: THE 'PRODUCTION' DIMENSION - Researching Media Professionals and the Production Domain - Policy and Archival Research - PART 3: MEDIA CONTENT - Content Analysis Approaches - Genre and Narrative Analysis - Analysing Visuals: Still and Moving Images - PART 4: AUDIENCES - Media Audiences: Survey Research - Media Audiences: Group Interviewing - PART 5: HANDLING DATA - Computer-Assisted Handling and Analysis of Data - Appendix: Sources, Resources, Archives and Access - References - Index. 
<br/><br/> Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with how to select the correct methods for research questions, and describes the application of these methods. 
<br/><br/><label>ISBN: </label>9780333617090 (hbk.) :  �45.00 9780333617106 (pbk.) :  �14.99 033361710X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology<br/>Media studies<br/>Social research & statistics<br/>Media, entertainment, information & communication industries
<br/><br/><label>LC Class. No.: </label>P91.3.M3 1998 
<br/><br/><label>Dewey Class. No.: </label>302.23072 HAN