TY  - BOOK
AU  - Bowman,Cliff
AU  - Asch,David C.
TI  - Managing strategy
SN  - 9780333608876 (cased) :
U1  - 658.4 BOW 
PY  - 1996///
CY  - Basingstoke
PB  - Macmillan Business
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Business
KW  - Planning
N1  - Bibliography: p. 175-178 . -Includes index; Bibliography: p. 175-178 . -Includes index
N2  - This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach
ER  -