Bowman, Cliff.

Managing strategy / Cliff Bowman and David Asch. - Basingstoke : Macmillan Business, 1996. - ix, 184 p. : ill. ; 24 cm.

Bibliography: p. 175-178 . -Includes index.

Bibliography: p. 175-178 . -Includes index.

This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach.

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Strategic planning.
Business strategy

Business Planning

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