Managing strategy /
Cliff Bowman and David Asch.
- Basingstoke : Macmillan Business, 1996.
- ix, 184 p. : ill. ; 24 cm.
Bibliography: p. 175-178 . -Includes index.
Bibliography: p. 175-178 . -Includes index.
This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach.