TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing strategy and management
SN  - 9780333576434 (cased) :
U1  - 658.8 BAK 
PY  - 1992///
PB  - Macmillan
KW  - Marketing
KW  - Business strategy
KW  - thema
KW  - Sales & marketing management
N2  - For the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material
ER  -