Baker, Michael John. <br/><br/>
Marketing strategy and management. 
Michael J. Baker. 
 - 2nd ed. 
 -  Macmillan,  1992. 
 - xxv,560p. 
<br/><br/> For the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material. 
<br/><br/><label>ISBN: </label>9780333576434 (cased) :  No price 9780333576441 (pbk) :  No price 0333576446 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business strategy<br/>Sales & marketing management
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 BAK