TY  - BOOK
AU  - Phillips,Robert L.
ED  - ebrary, Inc.
TI  - Pricing and revenue optimization
SN  - 9780804746984 (hbk.) :
AV  - HF5416.5 .P457 2005
U1  - 658.1554 PHI 
PY  - 2005///
CY  - Stanford, Calif., London
PB  - Stanford University Press, Eurospan [distributor]
KW  - Pricing
KW  - Revenue management
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Corporate finance
KW  - Operational research
KW  - Microeconomics
KW  - Budgeting & financial management
KW  - Electronic books
KW  - local
N1  - Reprinted with corrections 2011; Includes bibliographical references (p. [337]-343) and index; Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance; Electronic reproduction; Palo Alto, Calif; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - Robert Phillips introduces the concepts, theories and applications of pricing and revenue optimisation, a process involving sophisticated mathematical techniques. However, with methods proven in the MBA, he presents the basic concepts in a form accessible to students and managers
ER  -