Phillips, Robert L.  1955- <br/><br/>
Pricing and revenue optimization / 
Robert Phillips. 
 - Stanford, Calif. :  London :  Stanford University Press ;  Eurospan [distributor],  2005. 
 - 384 p. 
<br/><br/> Reprinted with corrections 2011. 
<br/><br/>Includes bibliographical references (p. [337]-343) and index. 
<br/><br/>Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance. 
<br/><br/> Robert Phillips introduces the concepts, theories and applications of pricing and revenue optimisation, a process involving sophisticated mathematical techniques. However, with methods proven in the MBA, he presents the basic concepts in a form accessible to students and managers. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. <br/>ebrary <br/>2013 <br/>Available via World Wide Web <br/>Access may be limited to ebrary affiliated libraries 
<br/><br/><label>ISBN: </label>9780804746984 (hbk.) :  £39.95 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Revenue management.<br/>Business and Management.<br/>Business & Management<br/>Corporate finance<br/>Operational research<br/>Microeconomics<br/>Budgeting & financial management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .P457 2005 
<br/><br/><label>Dewey Class. No.: </label>658.1554 PHI 658.15/54