TY  - BOOK
AU  - Asch,David C.
AU  - Bowman,Cliff
ED  - Open University.
TI  - Readings in strategic management
SN  - 9780333518090 (pbk) :
AV  - HD30.28 
U1  - 658.4012 ASC 
PY  - 1989///
PB  - Macmillan Education in association with the Open University
KW  - Corporate planning
KW  - Open learning, distance education
KW  - thema
KW  - Business strategy
KW  - Management & management techniques
N2  - A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change
ER  -