TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273711919 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 JOH 
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - Previous ed.: 2005; Includes bibliographical references and index; 1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy
N2  - An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
ER  -