Strategic management /
Cliff Bowman and David Asch.
- Basingstoke : Macmillan, 1987.
- xvi,407p. : ill. ; 25cm.
Includes bibliographies and index.
Part 1 The formulation of Stategy: 1. Introduction -- 2. Objectives -- 3. Strategy Formulation -- 4. External Appraisal -- 5. Internal Appraisal -- 6. Strategic Options -- 7. Financial stategies -- 8. Strategic Selection -- 9. Making the strategy Opertional -- 10. Managing change --11. Stategy and stucture -- 12. Social and psycholgical Influences -- 13. Power -- 14. Models of strategic decision-making -- 15. Not-for-profit Organisations (NFPs)
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.