Marketing legends  [electronic resource] / 
Naresh K. Malhotra, editor. 
 - 1st ed. 
 - Bingley, U.K. :  Emerald,  2011. 
 - xix, 351 p. 
 - Review of marketing research, special issue,  v. 8  1548-6435 ; .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 2011