TY  - BOOK
AU  - Rosen,Emanuel
TI  - Buzz: real-life lessons in word-of-mouth marketing 
AV  - HF5827.95 .R674 2009
U1  - 659.133 23
PY  - 2009///
CY  - London, England
PB  - Profile Books
KW  - Word-of-mouth advertising
KW  - Case studies
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1743395
ER  -