Rosen, Emanuel, <br/><br/>
Buzz :  real-life lessons in word-of-mouth marketing /  [electronic resource] 
Emanuel Rosen. 
 - 1 online resource (384 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781847651563 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .R674 2009 
<br/><br/><label>Dewey Class. No.: </label>659.133