Crafting and executing strategy : concepts and readings /
Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A.J. Strickland III.
- Twentieth edition.
- New York : McGraw-Hill, 2015.
- 608 pages ; 26 cm
Part I.Concepts and techniques for crafting and executing strategy -- Section A: Introduction and overview -- 1.What is strategy and why is it important? -- 2.Charting a company\'s dicrection: its vision, mission, objectives, and strategy -- Section B: Core concepts and analytical tools -- 3.Evaluating a company\'s external environment -- 4.Evaluating a company\'s resources, capabilities, and competitiveness -- Section C: Crafting a strategy -- 5.The five generic competitive strategies -- 6.Strengtheing a company\'s competitive position -- 7.Strategies for competing -- 8.Corporate strategy -- 9.Ethics, corporate social responsibility, enviornmental sustainability, and strategy -- 10.Building an organization capable of good strategy execution -- 11.Managing internal operations -- 12.Corporate culture and leadership -- Part 2.Readings in craft and executing strategy.
This edition provides an up-to-date discussion of the core concepts and analytical tools necessary for gaining competitive advantage through the crafting and execution of effective strategy. An accompanying lineup of exciting new cases brings the content to life, to provoke classroom discussions and deepen students' understanding of the material.