TY  - BOOK
AU  - Hair,Joseph F.
TI  - Research methods for business
SN  - 9780470034040 (pbk.) :
AV  - HD30.4 .R475 2007
U1  - 658.072 HAI 
PY  - 2007///
CY  - Chichester
PB  - John Wiley
KW  - Business
KW  - Research
KW  - Methodology
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
N1  - European adaptation of the US textbook: Essentials of business research methods, 2003; Includes bibliographical references (p. 429-435) and index; Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research
N2  - 'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter
ER  -