TY  - BOOK
AU  - Cook,Mark
AU  - Farquharson,Corri
TI  - Business economics: strategy and applications 
SN  - 9780273617136 (pbk.) :
AV  - HD30.22 .C66 1998
U1  - 338.5 COO 
PY  - 1998///
CY  - London
PB  - Pitman
KW  - Managerial economics
KW  - Problems, exercises, etc
KW  - Strategic planning
KW  - Industry
KW  - ukslc
KW  - Economics
KW  - thema
KW  - Business strategy
N1  - Includes bibliographical references and index; Part 1.Introduction -- 1.The scope of business economics -- 2.The organisation and its environment -- 3.Business objectives, ethics and corporate governance -- 4.Alternative models of the organisation -- Part 2.Demand, revenue and costs -- 5.Consumer behaviour -- 6.Demand and elasticity -- 7.Estimating and forecasting demand -- 8.Determinants and behaviour of costs -- Part 3.Marketing and investment decisions -- 9.Pricing decisions -- 10.Pricing practices -- 11.Non-price competition and the marketing mix -- 12.Investment decisions and the cost of capital -- 13.Techniques for decision making under conditions of uncertainty and risk -- 4.Economics and corporate strategy -- 14.Elements of business strategy -- 15.Analysing the structure of competition -- 16.Competitive weapons: scale, scope and core competences -- 17.Transaction cost economics -- 18.Deterrence and reputation as strategic tools -- 19.Quality and the economics of the organisation -- Part 5.Business issues -- 20.Business issues and the environment -- 21.The globalisation of business activities -- 22.Government intervention: competition and regulation -- 23.The changing boundaries of the organisation-- 24.The labour market
N2  - Business Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology
ER  -