Strategic management.
Ronald Rosen.
- London : Pitman, 1995.
- 256p. ; 19 x 25 cm.
Includes bibliographies and index.
1. What is Strategic Management? -- 2. Influences on Strategic Management -- 3. What Business are We in? -- 4. The Environment -- 5. Analysing the Organisation -- 6. Structure -- 7. Culture and Management Style -- 8. Strategic Options -- 9. Money Matters -- 10. Criteria for Strategic Choice -- 11. Planning, Implementation and Control -- 12. The Turbulent Environment -- 13. Strategic Planning -- 14. Strategic Planning Worksheets.
This text aims to provide a clear awareness of the problems of management in an increasingly competitive and turbulent world. It concentrates on the classic theories, concepts and models.
9780273612506 (pbk.) : £15.95 0273612506 (pbk)
Strategic planning. Management. Business and Management. Business strategy Management & management techniques