Festival and special event management / 
Johnny Allen ... [et al.]. 
 - 3rd ed. 
 - Milton, Qld. :  John Wiley,  2005. 
 - xvi, 518 p. :  ill., plans ;  25 cm. 
 - Wiley Australia tourism series .
 - Wiley Australia tourism series .
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1.What are special events? -- Chapter 2.The impact of special events -- Chapter 3.Event tourism planning -- Chapter 4.Conceptualising the event -- Chapter 5.The planning function -- Chapter 6.Human resource management and events -- Chapter 7.Strategic marketing of events -- Chapter 8.Sponsorship of events -- Chapter 9.Project management for events -- Chapter 10.Control and budgets -- Chapter 11.Risk management and legal issues -- Chapter 12.Logistics -- Chapter 13.Staging events -- Chapter 14.Evaluation and research -- Chapter 15.Issues and trends. 
<br/><br/> This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events. 
<br/><br/><label>ISBN: </label>9780470804704 (pbk.) :  No price 047080470X  �35.78 
<br/><br/><label>LCCN: </label>2006411923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management--Australia<br/>Special events--Planning--Australia<br/>Festivals--Management--Australia<br/>Festivals--Planning--Australia<br/>Special events--Marketing<br/>Special events--Management<br/>Festivals--Marketing<br/>Festivals--Management<br/>Customs and Folklore.<br/>Cultural studies: customs & traditions<br/>Cookery / food & drink etc<br/>Sociology & anthropology<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>GT3405  / .F47 2005 
<br/><br/><label>Dewey Class. No.: </label>790.069 ALL