TY  - BOOK
AU  - Adcock,Dennis
TI  - Marketing: principles and practice 
SN  - 9780273601463 (pbk) :
U1  - 658.8 ADC 
PY  - 1993///
PB  - Pitman
KW  - Marketing
KW  - Sales & marketing
KW  - thema
N1  - Includes bibliographical references and index
N2  - A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all types of organizations, modern business management practice and the changing business environment
ER  -