Marketing :  principles and practice / 
Dennis Adcock ... [et al.]. 
 -  Pitman,  1993. 
 - 386p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all types of organizations, modern business management practice and the changing business environment. 
<br/><br/><label>ISBN: </label>9780273601463 (pbk) :  No price 0273601466 
<br/><br/><label>LCCN: </label>93231771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales & marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 ADC