Dillman, Don A.,  1941- <br/><br/>
Mail and Internet surveys :  the tailored design method / 
Don A. Dillman. 
 - 2nd ed. 
 - Hoboken, N.J. :  Chichester :  John Wiley ;  John Wiley [distributor],  c2007. 
 - xviii, 523 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.Introduction to tailored design -- 2.Writing questions -- 3.Constructing the questionnaire -- 4.Survey implementation -- 5.Reduction of coverage and sampling errors -- 6.Mixed-mode surveys -- 7.Alternative questionnaire delivery: in person, to groups, and through publications -- 8.When time is critical: diary, customer satisfaction, and election forecast surveys -- 9.Household and individual person surveys by Government -- 10.Surveys of businesses and other organizations -- 11.Internet and interactive voice response surveys -- 12.Optical scanning and imaging, and the futrue of self-administered surveys. 
<br/><br/> For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods. 
<br/><br/><label>ISBN: </label>9780470038567 (hbk.) :  £42.50 9780470038567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Research<br/>Social surveys.<br/>Questionnaires.<br/>Society.<br/>Psychology<br/>Mathematics<br/>Science: general issues
<br/><br/><label>LC Class. No.: </label>H62 
<br/><br/><label>Dewey Class. No.: </label>300.723 DIL