TY  - BOOK
AU  - Burnett,Ken
TI  - Strategic customer alliances: how to win, manage and develop key account business in the 1990's 
SN  - 0273038737
U1  - 658.81 BUR 
PY  - 1993///
CY  - London
PB  - Financial Times, Pitman
KW  - Customer service
KW  - Management
KW  - Marketing
KW  - Key accounts
N1  - Includes index
ER  -