Burnett, Ken. Strategic customer alliances : how to win, manage and develop key account business in the 1990's / Ken Burnett. - London : Financial Times, Pitman, 1993. - vi, 280 p. : ill. ; 24 cm. Includes index. ISBN: 0273038737 Subjects--Topical Terms: Customer service--Management.Marketing--Key accounts. Dewey Class. No.: 658.81 BUR