TY  - BOOK
AU  - Chee,Harold
AU  - Harris,Rod
TI  - Marketing: a global perspective 
SN  - 9780273037934 (pbk) :
U1  - 658.8 CHE 
PY  - 1993///
PB  - Pitman
KW  - Marketing
KW  - Export marketing
KW  - Sales & marketing
KW  - thema
N1  - Includes bibliographical references and index
N2  - Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations
ER  -