Chee, Harold. <br/><br/>
Marketing :  a global perspective / 
Harold Chee, Rod Harris. 
 -  Pitman,  1993. 
 - 383p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations. 
<br/><br/><label>ISBN: </label>9780273037934 (pbk) :  No price 0273037935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Export marketing.<br/>Sales & marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CHE