TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands 
SN  - 9780131411333 (pbk.) :
U1  - 658.827 KEL 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Brand name products
KW  - Management
KW  - Case studies
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Management & management techniques
N1  - Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed; Includes bibliographical references
ER  -