Keller, Kevin Lane,  1956- <br/><br/>
Best practice cases in branding :  lessons from the world's strongest brands / 
 Lessons from the world\'s strongest brands 
Kevin Lane Keller. 
 - Upper Saddle River, N.J. :  Pearson Education,  c2003. 
 - 288 p. :  ill. ;  24 cm. 
<br/><br/> Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780131411333 (pbk.) :  �21.99 0131411330 (pbk.)  �137.73 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management--Case studies<br/>Brand name products--Management<br/>Brand name products--Marketing--Case studies<br/>Business and Management.<br/>Sales & marketing<br/>Management & management techniques
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL