TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies and practice 
SN  - 9780273687726 (pbk.) :
AV  - HF5415.123 .F55 2005
U1  - 658.802 FIL 
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Sales & marketing management
KW  - Business communication & presentation
N1  - Previous ed.: 2002; Includes bibliographical references and index
N2  - This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences
ER  -