Total global strategy II : updated for the Internet and service era /
George S. Yip.
- [2nd ed.].
- Upper Saddle River, N.J. : Pearson Education, c2003.
- xix, 299 p. : ill. ; 24 cm.
Previous ed.: published as Total global strategy. 1995.
Includes bibliographical references (p. 276-286) and index.
Service industries. Electronic commerce. International business enterprises--Management Strategic planning. Business and Management. International business Business strategy Business competition Multinationals