TY  - BOOK
AU  - Wild,John J.
AU  - Wild,Kenneth L.
AU  - Han,Jerry C.Y.
TI  - International business: the challenges of globalization 
SN  - 9780131276765 (pbk.) :
AV  - HD62.4 .W586 2006
U1  - 658.049 WIL 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Globalization
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - International business
N1  - Previous ed.: 2003; International ed; Previous ed.: c2003; Includes bibliographical references and index
N2  - Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US
ER  -