Business research methods /
Alan Bryman, Emma Bell.
- Oxford : Oxford University Press, 2003.
- xv, 608 p. : ill. ; 25 cm.
Includes bibliographical references (p. 577-596) and index.
Business research strategies -- Research designs -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Using the Internet as object and method of data collection -- Writing up business research -- Ethics in business research -- Doing a research project.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.