Harvard Business Review on customer relationship management. 

 - Boston, Mass. :  London :  Harvard Business School ;  McGraw-Hill [distributor],  2002. 
 - 208p. ;  22 cm. 
 - The Harvard business review paperback series .
 - A Harvard business review paperback .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This collection will help organisations understand how to build customer loyalty through relationship-building strategies such as partnerships, branding, and superlative customer service. 
<br/><br/><label>ISBN: </label>9781578516995 (pbk.) :  �14.99 1578516994 (pbk.)  �14.99 
<br/><br/><label>LCCN: </label>200100039850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Business and Management.<br/>Management & management techniques<br/>Public relations<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.5 
<br/><br/><label>Dewey Class. No.: </label>658.81 HAR