TY - BOOK AU - Hickey,Lisa TI - Advertising: 50 real-life projects uncovered T2 - Design secrets SN - 9781564966636 (hbk.) : AV - NC997 U1 - 741.67 HIC PY - 2002/// CY - Gloucester, Mass., Hove PB - Rockport, RotoVision [distributor] KW - Advertising KW - Commercial art KW - Advertising campaigns KW - Art and Design KW - ukslc KW - Graphic design KW - thema N2 - This series presents 50 real-life design projects, each of which is shown in detail from conception to completion. The projects each focus on one distinctive element that sets it apart and addresses that element in detail ER -