TY  - BOOK
AU  - Gunter,Barrie
AU  - Oates,Caroline
AU  - Blades,Mark
TI  - Advertising to children on TV: content, impact, and regulation 
SN  - 9780805844887 (hbk.) :
AV  - HQ784.T4 G858 2004
U1  - 302.2345083 GUN 
PY  - 2004///
CY  - Mahwah, N.J., London
PB  - Lawrence Erlbaum, Eurospan [distributor]
KW  - Television advertising and children
KW  - Advertising and children
KW  - Media Studies
KW  - ukslc
KW  - Media studies
KW  - thema
KW  - Age groups: children
N1  - Includes bibliographical references
N2  - Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. This text looks to the future in considering how effective codes of practice and regulation will develop
ER  -