TY  - BOOK
AU  - Aaker,David A.
AU  - Joachimsthaler,Erich
TI  - Brand leadership
SN  - 9780743207676 (pbk.) :
AV  - HD69.B7 
U1  - 658.827 AAK 
PY  - 2002///
CY  - London
PB  - Free
KW  - Brand name products
KW  - United States
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
N1  - Originally published: 2000; Includes bibliographical references and index
N2  - Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'
ER  -