Brand leadership /
David A. Aaker, Erich Joachimsthaler.
- London : Free, 2002.
- xii, 350 p. : ill., facsims. ; 24 cm.
Originally published: 2000.
Includes bibliographical references and index.
Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.
9780743207676 (pbk.) : £12.99 0684839245
99089668
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