Surveys in social research /
David de Vaus.
- 5th ed.
- London : Routledge, 2001.
- xii, 411p. ; 22 cm.
- Social research today .
- Social research today .
Previous ed.: London: UCL, 1996.
Includes bibliographical references and index.
The scope of survey research: the nature of surveys --theory and social research-- formulating and clarifying research questions-- Collecting data: developing indicators for concepts--Ethics and data collection-- finding a sample-- constructing questionnaires-- administering questionnaires --Setting up the data for analysis--coding--Preparing variables for analysis--Building scales--Analyzing Survey data: overview of analysis-- univariate analysis-- bivariate analysis : nominal and ordinal variables--Bivariate analysis for interval-level variables--Elaborating bivariate relationships--Multivariate analysis-- Putting it into practice: a research example.
As well as explaining how to conduct effective social research surveys the author of Surveys in Social Research provides a range of tools to enable the reader to become a critical consumer of research findings.