TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0205146112
U1  - 658.8 KER 
PY  - 1993///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes bibliographies
ER  -