TY  - BOOK
AU  - Burkus,David
AU  - Morgan,Adrian
AU  - Rich,Andrew
TI  - The myths of creativity: the truth about how innovative companies and people generate great ideas 
AV  - HD53 .B875 2014
U1  - 658.3 23
PY  - 2014///
CY  - San Francisco, California
PB  - Jossey-Bass
KW  - Creative ability in business
KW  - Creative thinking
KW  - New products
KW  - Technological innovations
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1471917
ER  -