TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John A.
AU  - Saunders,John A.
TI  - Competitive positioning
SN  - 9780131555990 (pbk) :
U1  - 658.802 HOO 
PY  - 1993///
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
KW  - Sales & marketing management
KW  - thema
N1  - Includes bibliographical references and index
N2  - Focusing on how to create and sustain superior performance in the market place this book deals with the identification of target markets and with the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition
ER  -