Hooley, Graham J. <br/><br/>
Competitive positioning / 
Graham J. Hooley and John Saunders. 
 -  Prentice Hall,  1993. 
 - x,260p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Focusing on how to create and sustain superior performance in the market place this book deals with the identification of target markets and with the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. 
<br/><br/><label>ISBN: </label>9780131555990 (pbk) :  £17.95 0131555995 (pbk) :  Đ17.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning.<br/>Competition.<br/>Sales & marketing management
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 HOO