Williams, Keith C. <br/><br/>
Behavioural aspects of marketing / 
Keith C. Williams. 
 - Oxford:  Butterworth-Heinemann,  1981. 
 - ix, 235 p :  ill ;  24 cm. 
 - The marketing series. .
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750606088 
<br/><br/><label>LCCN: </label>82127773 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>658.8/342 658.8342 WIL