TY - BOOK AU - Abell,Derek F. AU - Hammond,John S. TI - Strategic market planning: Problems and analytical approches SN - 9780138510497 (pbk) : AV - HF5415.13 U1 - 658.8 ABE PY - 1979/// CY - London PB - Prentice-Hall International KW - Marketing KW - United States KW - Management KW - Business strategy KW - thema KW - Sales & marketing N1 - Includes index; Includes index ER -