TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications
SN  - 9780273685005 (pbk.) :
AV  - HF5415.123 
U1  - 658.802 PEL 
PY  - 2004///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Europe
KW  - Business communication & presentation
N1  - Previous ed.: 2001; Includes bibliographical references and index
N2  - Marketing communications has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
ER  -