TY  - BOOK
AU  - Andrews,Marc
AU  - Leeuwen,Matthijs van
AU  - Baaren,Rickert Bart van
AU  - Leeuwen,Mattheis Lars van
TI  - Hidden persuasion: 33 psychological influence techniques in advertising 
SN  - 9789063693145 (hbk.) :
U1  - 070.4 AND 
PY  - 2013///
CY  - Amsterdam
PB  - Bis
KW  - Persuasion (Psychology)
KW  - Advertising
KW  - Psychological aspects
KW  - Business and Management
KW  - ukslc
KW  - Industrial / commercial art & design
KW  - thema
KW  - Physiological & neuro-psychology, biopsychology
N1  - Includes bibliographical references; Acknowleding resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- Thats not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Truestworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals
N2  - Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behavior? The techniques range from influence essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behaviour and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behaviour change
ER  -