Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 4th ed. 
 - London :  McGraw-Hill,  c2005. 
 - xi, 575 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2001.  Includes index. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. 
<br/><br/><label>ISBN: </label>9780077107949 (pbk.) :  £36.99 0077107942 (pbk.) :  Đ36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Service industries--Marketing<br/>Business and Management.<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3242 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL