TY  - BOOK
AU  - Hines,Tony
AU  - Bruce,Margaret
ED  - Chartered Institute of Marketing.
TI  - Fashion marketing: contemporary issues 
T2  - Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 9780750652438 (pbk.) :
AV  - HD9940 
U1  - 391.00688 HIN 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Fashion merchandising
KW  - Beauty and Fashion
KW  - ukslc
KW  - Fashion & textiles
KW  - thema
KW  - Sales & marketing
KW  - Other manufacturing technologies
N1  - At head of cover title: The Chartered Institute of Marketing; Includes bibliographical references and index
N2  - This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries
ER  -