Fashion marketing : contemporary issues /
edited by Tony Hines and Margaret Bruce.
- Oxford : Butterworth-Heinemann, 2001.
- xx, 243p. : ill. ; 24 cm.
- Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
At head of cover title: The Chartered Institute of Marketing.
Includes bibliographical references and index.
This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
9780750652438 (pbk.) : £19.99 0750652438 (pbk.) : No price
Fashion merchandising. Beauty and Fashion. Fashion & textiles Sales & marketing Other manufacturing technologies