Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce. - Oxford : Butterworth-Heinemann, 2001. - xx, 243p. : ill. ; 24 cm. - Chartered Institute of Marketing/Butterworth-Heinemann marketing series .

At head of cover title: The Chartered Institute of Marketing.

Includes bibliographical references and index.

This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

9780750652438 (pbk.) : £19.99 0750652438 (pbk.) : No price


Fashion merchandising.
Beauty and Fashion.
Fashion & textiles
Sales & marketing
Other manufacturing technologies

HD9940

391.00688 HIN