Franchising in the hospitality industry /
edited by Conrad Lashley, Alison Morrison.
- Oxford : Butterworth-Heinemann, 2000.
- 256p. : ill. ; 24 cm.
- The hospitality, leisure and tourism series .
Includes bibliographical references and index.
Evidence suggests that franchising in the hospitality industry at the international level will continue to grow. The authors explore the theory behind franchising and examine the key issues involved in applying the theory in a practical way.