TY  - BOOK
AU  - McIntyre,Ann-Marie
TI  - Key issues in the pharmaceutical industry
SN  - 9780471965183 (hbk.) :
AV  - HD9665.5 
U1  - 338.476151 MCI 
PY  - 1999///
CY  - Chichester
PB  - Wiley
KW  - Pharmaceutical industry
KW  - Industry
KW  - ukslc
KW  - Manufacturing industries
KW  - thema
N1  - Includes bibliographical references and index; 1.Introduction -- 2.Historical development of the modern pharmaceutical industry -- 3.Market structure -- 4.Dynamic competition: research and development -- 5.Drug promotion, pricing and profitability -- 6.Regulation: safety, pricing and patents -- 7.Third world relationships
N2  - Key Issues in Pharmaceutical Industry provides an insight into how and why this industry operates as it does. It considers economic theories behind market structure and conduct, and the characteristics most associated with the industry
ER  -